”It’s Just Lunch- a personalized dating service, surveyed over 750 single men and women on the topic of gift-giving. Only 30% of women said that flowers are the best gift for Valentine’s Day. And, according to CheapSally.com, candy and lingerie rated even lower with only 5.2% of women saying that candy is the best gift, and a pathetic 1.6% saying that lingerie is the best gift (sorry guys). Still, last year 1.5 billion dollars was spent on candy and 1.7 billion was spent on flowers. Not too shabby for the reported $14.7 billion dollar industry. Instead of flowers, chocolate and lingerie, chicks said they want gift certificates for activities so that they can do couple’y things together. Cute.”

”If you’re single on Valentine’s Day, lucky for you, you’re off the hook from planning a romantic activity; however, don’t be afraid to start up a new romance. According to the It’s Just Lunch survey, more than 83 percent of respondents said that they’d go on a first date even if it fell on February 14.”
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For more Valentine’s Day advice, we contacted dating specialist Susan Morrison at “It’s Just Lunch”, a dating service aimed mainly at busy professionals.
Their first-meeting dates are always time-limited, perhaps lunch or an after-work drink…even just a quick cup of coffee. That breaks the ice.
Morrison says she encourages clients who want to explore further to find an activity both people enjoy, and let that “star”, rather than either person.

What #@*% Says About Dating Scene: our very own Melissa Brown, President of It’s Just Lunch commenting aboutthe latest viral videos poking fun at the pick-up lines men use!
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A survey of over 750 single men and women by professional dating service It’s Just Lunch debunks the myth of women being uptight flower-mongers and the men they’re dating ambivalent tools, in the process illuminating just how mutual the holiday really is for many couples. Rather than the dude taking it upon himself to plan the special day, 54% believe that the couple should plan the date together. Flowers remained prevalent on the wish list–43% of men believed a bouquet to be the best Valentine’s Day gift compared to the women’s 30% (after which falls chocolate at 5.2%, and lingerie at 1.6%). In fact, a larger percentage of women said the best gift would be a certificate for an activity that both parties can enjoy together.

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A national singles survey conducted by It’s Just Lunch, a personalized matchmaking service for busy professionals, revealed a number of interesting trends on dating preferences and expectations for single men and women on Valentine’s Day.
Men believed that flowers remain a Valentine’s Day staple, with 43% of male respondents saying a bouquet is the best gift. However, women answered quite differently- almost 38% said that the best gift is a certificate for an activity that a couple can enjoy together. In fact, only 30% of women thought flowers were the best Valentine’s Day gift. “Women want to be able to share an experience with a potential partner,” said Irene LaCota, a spokesperson for It’s Just Lunch. “Flowers are always a thoughtful gift, but an experience two people can share together helps build a foundation for future dates.”
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On the surface, it is just a casual lunch date in the middle of the day. No pressure.
After dabbling in online dating with no luck, Sam Scafford, 55, saw an advertisement for It’s Just Lunch and decided to give it a whirl. He was interviewed to reveal likes, dislikes, preferences and details about past relationships.
“We listen to what the client is describing to us as who they feel would be an appropriate match for them and then we use our judgment as a matchmaker to set up a first date for them,” says Amy Brinkman, franchise owner of It’s Just Lunch.

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“Men believed that flowers remain a Valentine’s Day staple, with 43 percent of male respondents saying a bouquet is the best gift. However, women answered quite differently — almost 38 percent said that the best gift is a certificate for an activity that a couple can enjoy together. In fact, only 30 percent of women thought flowers were the best Valentine’s Day gift,” the Feb. 7 PR Newswire ‘It’s Just Lunch Dating Survey Debunks Valentine’s Day Myths’ said.

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A survey by the dating company It’s Just Lunch found some surprising results that reveal men and women may view Valentine’s Day a bit differently.
The survey found while 43% of men thought flowers were the best gift to give on the 14th, only 30% of women thought a bouquet was the best gift. Instead, 38% of the women said they would prefer a gift certificate for an activity the two could share together.

”Feeling a spark on a first date has less to do with looks and more to do with how at ease you feel, according to a recent survey of 5,000 singles by dating service It’s Just Lunch”